About Salt Design

Salt Design was founded in 2001 by Michael Chalberg and Stephen Hurdley to bring together creative thinking, technology, and clear visual communication in meaningful ways.

Over the years, we’ve worked through major shifts in design and digital — from print-led campaigns to complex web platforms — delivering hundreds of projects for some of New Zealand’s leading brands and advertising agencies.

What has remained constant is our commitment to doing things properly. We combine thoughtful design with strong technical foundations to deliver brands, content and digital platforms that not only look good, but work reliably in the real world.

Our approach is straightforward: no fuss, no fluff — just clear thinking, practical solutions, and work delivered on time and to a high standard.

Practical Innovation, Including AI
Technology continues to evolve, and we evolve with it. We integrate AI and modern digital tools where they add real value — improving efficiency, strengthening systems, and preparing our clients’ platforms for what’s next. Our focus remains steady: strategic thinking, solid infrastructure, and long-term support.